Building Humblebee

What it meant to help own, shape and continually rebuild a digital studio across strategy, design, technology and AI.

What I learned from talking about AI

A year of conversations with CTOs, marketers, product teams and public-sector leaders changed the question from what AI can do to what organisations should do next.

Building new digital services inside construction

How we helped Volvo Construction Equipment build an incubator that could move digital opportunities from research to tested business.

Building Volvo Cars Labs

How a digital innovation lab helped Volvo Cars explore new services, business models and customer relationships beyond the vehicle.

Building Polestar’s digital design capability

I joined before the first cars reached the market, helping carry Polestar’s design thinking into digital products, services and internal capability.

The shift from UX to AX has already begun

AI changes the design question from how someone moves through an interface to why they are here—and what the system should do with that understanding.

AI Thinking is open source

An open-source framework for moving from an AI opportunity to a working service—combining Design Thinking, Agile and Lean Startup.

Designing a service for one

A fitness concept became a way to explore how specialized AI agents could coordinate around one person, one changing context and one goal.

Stealth mode research

How to validate the problem, demand and assumptions around an early idea without exposing the solution too soon.