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Oday Mashalla is Head of Design, AI strategist and founding partner of Humblebee, a digital service design studio in Gothenburg. Since 1998 in design — two decades of digital transformation, service design and AI — from establishing Volvo Cars' innovation lab to shaping Polestar's early customer experience, now helping organisations apply AI with clarity.

Say hello. odaymashalla@gmail.com

Selected Achievements (04)

Nº Achievement Client Discipline Year
01 Building Humblebee Humblebee Studio story 2016 ↗ 02 What I learned from talking about AI Talks & workshops Field notes 2026 ↗ 03 Building new digital services inside construction Volvo Construction Equipment Client work 2022 ↗ 04 Building Polestar’s digital design capability Polestar Client work 2019 ↗

Experience (08)

Years Company Role Location
2016 — Humblebee Head of Design & AI Strategist, Founding Partner Gothenburg
2014–17 Creuna Designer Gothenburg
2010–14 DearFriends Co-founder, Design Director Gothenburg
2008–10 Cordovan Designer Gothenburg
2007–09 Caramel & LLR Designer Gothenburg
2006–09 Caramel Design Agency Designer Gothenburg
2004–06 Brzy Designer Gothenburg
1998–2003 Day Design Studio Co-founder, Designer Sweden

Education (02)

Years School Degree Location
2003–04 Chalmers University of Technology MSc, Interaction Design & Technologies Gothenburg
2000–03 Blekinge Institute of Technology BSc, Media Technology & Interaction Design Karlskrona

Studio — Gothenburg · 57.70°N 11.97°E

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Pixels Designed

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Estimated since 1998 · 12 px/s

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Estimated since 1998

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Estimated since Nov 2022 · 9 tok/s

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