Oday Mashalla is Head of Design and AI Strategist — founding partner of Humblebee, a digital service design studio in Gothenburg since 2016 — shaping strategy, building teams and driving innovation across industries, on top of two decades in digital transformation and service design.
Career highlights include leading Volvo Cars' digital transformation — working with C-level leadership to establish Volvo Labs, an innovation initiative spanning Sweden, the US and China — and advising Polestar in its early development on service design strategy, organisational structure and customer experience. The work has reached organisations across Sweden, China, the USA and the Middle East, always connecting strategy with delivery: creative ambition backed by process, alignment and measurable results.
In recent years the focus has turned to AI's impact on design and business — captured in the AI Thinking Playbook, an open-source framework for applying AI intelligently, and in talks and workshops on AI in creative work. Off hours: family, football sidelines, cooking, and coding experiments for the joy of it.